Story of GiaoChi Legend

Branding Story

What is Giao Chi?

The Vietnamese people were historically called the Giao Chi people.

The meaning of Giao Chi is a basic characteristic of the ancient Vietnamese, which is that when standing in a normal position, the toes of each foot tended to touch each other. The reason for this is that Vietnam is an agricultural country, people often walk barefoot in the mud, and their toes have to dig into the mud to maintain balance. Over time, a special handover component was formed.

This is so special that the words Giao Chi became an ancient name given to a place in Vietnam, which retains great significance in the country’s history, from the period of the Hung Kings (the first kings of Vietnam) to the era of Chinese domination.

Although later on, however, Giao Chi ceased being a place name or the main unit of action of Vietnam, it still played an important role in the work of understanding and researching the history of today’s Vietnamese people.

 

Why the Giaochi Legend?

The founder of the Giaochi Legend has nearly 15 years’ experience in Vietnam’s Spa & Wellness industry. She was previously the creator and Director of the La Spa Vietnam chain, a member of the Elegance Hospitality Group – a highly successful and much loved brand in Vietnam, which continues to grow brilliantly.

When leaving La Spa, she had always dreamed of creating a new legend in the Vietnamese Spa & Wellness industry. A place where Vietnamese therapeutic techniques are combined harmoniously with cultural, architectural, and culinary spaces.  It is a place to introduce the world and today’s Vietnamese community to a simple yet sophisticated lifestyle, one that is in harmony with nature, and heaven and earth of the ancient Vietnamese people, whose feet “touched the ground” throughout their lives. After all, the most “wellness” type of lifestyle is simply to discard everything – from silk, jewelry, social status and fame and allow yourself to fully experience all the senses. To touch, taste, smell, listen, see, and feel everything around you with respect and gratitude.

Our Mission

With many years’ experience in Vietnam’s spa & wellness industry in major cities such as Hanoi, Hoi An, and Ho Chi Minh, when choosing Da Lat as a new market where spa standards are arguably not as high as its major counterparts, we take responsibility for contributing to, and improving, the health and spiritual care for everyone.

We aim to elevate Da Lat’s Spa service to be on a par with hotels, restaurants, and amusement parks to introduce visitors to this beautiful and peaceful city imbued with essence of Vietnamese culture.

As well as promoting the local economy, we create a refined and friendly working environment, and improve the lives of our employees, especially the indigenous women.




GiaoChi Legend Spa & Wellness

51/1 Yet Kieu

Ward 5, Dalat City

GiaoChiLegend_Logo-05white

0933 010 021

Giaochilegend@gmail.com






10:00 AM - 22:00 PM

Daily

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